American Eagle Outfitters Pouches

   

PROBLEM
American Eagle Outfitters required a packaging solution to differentiate their proprietary jewelry and sunglass lines. The solution needed to accurately represent the AEO brand and provide customers with a special takeaway from the buying experience.

SOLUTION
Based on AEO’s project specifications, CDW created custom, fabric drawstring pouches. Created from scratch-resistant fabric, the sunglass pouches were silk-screened and dyed to match AEO’s branded aesthetics. Jewelry pouches were also dyed and printed to support the aesthetics of the brand. Since AEO is a seasonal retailer, both pouches can be changed seasonally to reflect variations in store décor and merchandising.

OUTCOME
The pouches we delivered to AEO have quickly become customer keepsakes, creating added value for jewelry and sunglass purchases. CDW’s rapid development and production times have enabled us to successfully tackle stock variations and to ensure that AEO has a constant supply of customized pouch packaging.