Fossil Tea Stained Risers

 

PROBLEM Fossil approached CDW to help tie a new product category into the vintage feel of their existing visual program. To meet their merchandising and visual display requirements, they needed a flexible, one-of-a-kind solution with specific functional and aesthetic characteristics.

SOLUTION
Using Fossil’s unique branding elements as the foundation, CDW created wrapped, heavy-duty chipboard trays and risers that could be used interchangeably within the store. The solution’s fabric was matched precisely to the fabric that was used for the existing in-store visual display program.

OUTCOME
CDW’s work has resulted in the rollout of 3 different trays and risers to all of Fossil’s stores. Our work with Fossil is ongoing and has expanded to include other visual display elements including bust forms, watch bars mannequin covers and vitrine pads.