Kate Spade Painted Props

PROBLEM
The Kate Spade brand needed a yearlong retail prop solution to coordinate their stores’ visual display with monthly branding elements. Specifically, they required a monthly set prop install that could be altered to accommodate the corresponding month’s color scheme.

SOLUTION
CDW worked with the Kate Spade brand to develop and deliver two sets of painted props to each store. Each month, the props were rotated out and new sets were delivered to support the color of the month leveraging CDW’s expertise in painted prop development and deployment.

OUTCOME
The result is a highly fluid, complete visual promotion that effectively conveys the client’s message on a month-by-month basis. CDW fully manages the program, delivering exceptional visuals, timely delivery and truly unique customer experiences.