Nike Amazes with Mercurial Window

Nike is looking to do all that they can to speed past Adidas in the World Cup 2014 market. They strategically released their new Mercurial boot and a series of ads to showcase its vast benefits. The key feature Nike wants to display is how light the boot is and how it will allow the wearer to be light on their feet and add more speed to their game. Nike was able to decrease the weight through the implementation of their patented “flyknit” technology, which is lighter than previous boots, while providing the same level of ankle support and lockdown.

Nike got extremely creative with their window display, and was able to showcase the shoe’s new design element and insinuate that it is built for speed. Adidas has their work cut out for them as they look to catch up. We look forward to watching the battle between Nike and Adidas unfold while we watch the World Cup action at CDW Merchants!

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Shoe Color Wheel @ Tods

We thought this shoe display was a great way to show color and product at the same time. Goes to show you can do a lot with a low budget! See original post here.


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Student Window Challenge @ Saks

CDW Merchants is proud to show off these windows! We donated some of the props to help visual merchandising students create these windows for a Saks competition. We love the white theme and were glad that we could give back to some of the great talent coming out of the LIM visual merchandising school. See some press from DDI here!

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Feather Headdress @ Guess Marciano

These headdresses at Guess Marciano are simply stunning. The pompous grasses give a beautiful feathery look. We love how these draw your attention into the display, but then allows you to focus on the apparel. Well done.

Posted in creativity, eye catching window, flowers, grass, Guess, head piece, Marciano, visual merchandising, window display | Tagged , , , , , , , , | Comments Off

Trend Watch: Jungle

Kate Spade, Hugo Boss, and Shanghai Tang each have taken a unique approach towards a jungle motif in their displays. From paper to authentic ferns, these windows bring a green and tropical touch to the streets of London. The floral related trend theme continues into late spring early summer, and we hope to see it evolve for the fall.

See our other trend watch posts here. Original Kate Spade, Hugo Boss, and Shanghai Tang posts here.

Visit Shanghai Tang to learn more about this emerging brand!

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Flowers @ Coach

These flower Coach letters are awesome. The detail work of the flowers and letters are impeccable. The color theme is very fresh, and these definitely grab your attention. Bravo! See our last Coach post here.

See original post here.

Posted in Coach, colorful, eye catching window, flower show, flowers, green, letters, spring, visual merchandising, window display, window sculptures | Tagged , , , , , , , , , , , , , | Comments Off

Club Monaco Spring Recap

There have been a lot of great themes this spring at Club Monaco. We want to recap what we have seen these last few months.

We loved the glass bubble ornaments early in the year.

It then moved into baby’s breath balls and bunches earlier this spring.

They followed that up with a wheat grass motif.

The latest window is a simple yet effective mass amount of various size paper lanterns! We are looking forward to seeing the next set of windows!

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Ralph Lauren London

These Ralph Lauren windows are beautiful. They scream of the RL brand style with the perfect blend of vintage, drama, and spring. Well done.

Original post here.

Posted in branded experience, flowers, natural elements, nature, paper flowers, Polo, Ralph Lauren, vintage, visual merchandising, window display | Tagged , , , , , , , , , , | Comments Off

Spring @ UNIQLO

This simple and colorful spring window at UNIQLO has us thinking about all the fun, eye-catching, brand appropriate, YET cost effective ways we can make an impact on our customers. The modern look of these PostIt sized squares displayed in an Ombre pattern speaks loudly to UNIQLO’s brand and the fashions they are showing this season. Great inspiration that we suspect will come up again somewhere this year!

See the original post here.

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Magnum Bardamu Wine Box

Here is a great example of how to uniquely package and ship wine. Re-purposing the idea of a book box, Bardamu has figured out a way to use corrugate, which is extremely strong and protective, and have it also lend a distinct textural look to the design. An elegant way to combine form and function. Well done.

See original post here.

Posted in books, boxes, branded box, branded experience, creativity, packaging, re-purpose, The Dieline, wine | Tagged , , , , , , , , , | Comments Off