Adidas is really embracing the outdoors, by bringing the experience inside their London flagship store. Their concept was inspired by the tennis court and their new Stan Smith campaign “For Every Court“. Adidas gives Nike’s 2014 display a run for their money, juxtaposing London’s urban cityscape with 100 square meters of artificial grass.
The store exterior displays large window graphics on both sides as homage to Stan Smith and the tennis court. The graphics frame their display stands which bring in depth and contrasting materials. Continuing with the urban theme, the exterior displays are utilized inside as graphics that overlook their built in seating. They include concrete staircases that hold Adidas’s footwear. Awesome job blending the outdoors inside.
Orignal post here