We were privy to seeing Nordstrom’s finishing installation on their newest Pop Up Shop. They have incorporated a new Fiat into the display. We love the industrial look of the fences as displays. We also love the ornaments used to create the messages. We love Pop Up Shops, and think that this is a great representation of one within a department store.
One trend this year has been the use of yarn in creating Pom Poms, Balls, and Sculptures and Frames @ Madewell. Here are three examples that we thought were very successful. Above are the Pom Poms at Neiman Marcus’s Cusp. Below are yarn balls going around the ceiling in a display at Macy’s.
Below is the wonderful sculpture hanging inside Free People. It adds a whimsical festive touch that compliments the brand very well. Nicely done by all. We hope to see this trend continue next year.
We thought that Carson’s has really elevated their holiday decor this season. They have moved to a more contemporary holiday theme and it works for their brand. The use of ornaments and wrapped gifts with the all white trees make for a nice contrast and inviting statement. Overall nicely done for a department store. We are looking forward to seeing what they bring out next year.
Guess’s holiday decoration this year leaned heavily toward New Years Eve theme. We like the sultry sophistication with the oversize light strands, the light up risers wrapped with bows, and the glitter red flooring.
Kate Spade dazzled us with their rose gold glitter decor this holiday. The glitter disc strands, the glitter boxes, and the glitter spheres accompanied each other and made a large statement. This tied in perfectly with the theme of #yougotthis. The bathtub was a very playful nod to getting ready for New Years. Using their custom pink champaign bottles and dressing up in wigs tells a story to the customer of the experience they want to have. This paired with their twitter hashtag was a great way to combine E-commerce and the In Store retail shopping experience. Well done!
Wrapped gifts have been all over the place this holiday season. Here are a few of the ones that we liked. Above is Van’s simple approach to the classic wrapped gift. We thought that the below image from Timberland was also a great classic Kraft and Twine look.
Below is Aerie’s wrapped gifts, which look very similar to the Festive Boxes @ Kiehl’s.
We also love these wrapped gifts from Chico’s, Ann Taylor and DVF. We love the range of look you can get from a highly elevated branded look, to a classic seasonal look like in these Brooks Brothers windows.
DKNY wrapped boxes above via flippies.com.
Taking a different approach to their displays, Lucky’s windows feature a dark and muted color palette of grays and blacks while incorporating pops of red within their mannequin looks and marketing. Looking closer at the window when we were passing by, we came across the free-standing, multi- shelf shelving unit that was creatively converted into a wrapped gift while featuring festive small props. How creative! While the window may not make a loud statement to those walking past, it easily holds the shopper’s attention once they slow down and take a look!