Monthly Archives: June 2009

Look UP! (but is it good for sales?)

Posted on June 16, 2009 by admin

Seeing a lot of props and decoratives hanging from the ceiling; hands holding merchandising, oversize prize ribbons, flags, upside down flowers – there are just a few. While it does add a creative element to the store environment, if customers … Continue reading →

Posted in flowers, ribbon as prop, Top Shop, visual merchandising | Comments Off

The branding on the wall….

Posted on June 15, 2009 by admin

Seen around town ….artistic wall collages meant to express something about the brand’s personality. Old ads and a collection of photos at Levi’s show the brand’s roots. Art and representations of culture are meant to speak to the “real J. … Continue reading →

Posted in Barney's, J Crew, Levi's, lifestyle branding, marketing message | Comments Off

BON VOYAGE!!

Posted on June 11, 2009 by admin

Prada found a cleaver way to promote summer travel…. they filled their windows with luggage. But not just any valise, these are made of paper and they are really cute. When stacked all together they fill the window, which creates … Continue reading →

Posted in luggage, paper, Prada, simple ideas | Comments Off

Tip Top SIGNS at Topshop!!

Posted on June 10, 2009 by admin

“Say my name, say my name” as the song goes….well at Top Shop in NYC it’s in lights, its in metal, its in foam. They don’t care how you say it – just keep saying it!! It works – it’s … Continue reading →

Posted in lifestyle branding, signage, Top Shop | Comments Off

Simply Complex

Posted on June 8, 2009 by admin

The seeming simplicity of this window sends a message of casual elegance. But the nuance of the graphics, let’s you know there is more than the simple monochromatic pallet lets on. The clothing has a safari adventure feel, while the … Continue reading →

Posted in backdrop, graphics, Polo, simple ideas | Comments Off

Rocking chair shopping!

Posted on June 6, 2009 by admin

Growing up in a small city where people walked, I became enamored of store windows from an early age. First I saw them as pedestrian entertainment -something to enchant and amuse you on your walk. Later I realized it was … Continue reading →

Posted in diarama, environment, marketing message, pedestrian | Comments Off

Does this hat make my @ss look fat?

Posted on June 5, 2009 by admin

Remember as a kid when there would be “crazy hat day” in school? Well I use to love to come up with silly creations to wear but sadly mine were never THIS good. You need a strong shoe to balance … Continue reading →

Posted in art in window, Barney's, elaborate window, eye catching window | Comments Off

Blowing in the wind…

Posted on June 3, 2009 by admin

colorful rags helps set the mood of the season – the wash on the line in the summer breeze, the bright colors, the tails of a kite – carefree references to summer fun!

Posted in anthropologie, colorful, fabric panels, rope | Comments Off

Stripes Are Us

Posted on June 2, 2009 by admin

intersecting lines, diagonal stripes and plaids have been seen around town highlighting summer windows. Used as a bold contrast to a cool palette and as a complement to seasonal madras, the graphic trend helps frame these windows. As the summer … Continue reading →

Posted in Gap, J Crew, simple ideas, Summer | Comments Off