Monthly Archives: November 2009

Winter Wonderland

Posted on November 25, 2009 by admin

I’m dreaming of a white Christmas…and apparently so are a few retailers. We love the snow! and with a few bright touches, like the red cardinal or colorful product, these windows really pop. Check out the snow made of shredded … Continue reading →

Posted in anthropologie, birds, christmas, CO Bigelow, eye catching window, holiday, J Crew, small props, snow | Comments Off

Mixed Message?

Posted on November 24, 2009 by admin

Admittedly this blog is about the use of visual elements at retail and it’s ability to engage consumers.However, in our travels we notice a focus on marketing and especially in the past year or so, much of it on sales, … Continue reading →

Posted in Uncategorized | Comments Off

Colorful Christmas

Posted on November 24, 2009 by admin

Perhaps in an effort to be optimistic these holiday windows are bright! However, the brand is bold too so the effect is powerful. With topiary trees and towers of signature boxes wrapped up in ribbon, these windows feature a bounty … Continue reading →

Posted in box me in, CDW Merchants, christmas, Coach, ribbon, ribbon as prop, wrapped boxes | Comments Off

Good props buoy sales!

Posted on November 13, 2009 by admin

Anchors away – it’s holiday! This is an excellent use of vertical space – These chunky garland ropes artfully tied with wooden buoys help create an impactful backdrop for these large and tall windows. Bringing a seasonal and nautical feel … Continue reading →

Posted in bulk propping, buoys, CDW Merchants, holiday, Nautica, nautical, tall windows | Comments Off

When aging is "a good thing"…

Posted on November 11, 2009 by admin

Sometimes a client needs a look that’s old or antique but can’t use the real thing. Eddie Bauer uses vintage looking props to enhance their store environment but needs too many to make collecting feasible. Distressing new props is a … Continue reading →

Posted in consistent message, distressing, Eddie Bauer, props | 1 Comment

Wishful thinking?

Posted on November 10, 2009 by admin

or signs of things to come? This window caught my eye and made me think of the saying “if you build it, they will come”. Perhaps it’s true and symbols of money will bring customers crawling! Let’s hope so. Stay … Continue reading →

Posted in marketing message, message in the window, text in window | Comments Off