Monthly Archives: August 2011

Colorful drama in Black and White @ Kate Spade

We are loving Kate Spade’s year of color for it’s cohesive message carried from product through store display and beyond. July marked their black and white month and the stores really shown in high drama. From the sculpted wigs to … Continue reading

Posted in black and white, color blocking, colorful, Kate Spade, small props, trendspotting | Comments Off

Attack of the Little Wooden People

We have noticed little mannikens popping up everywhere this year! Seen moonlighting at Hermes, working promotions at EuroShop or dancing at H&M, we’ve spotted these little people being used in a variety of creative ways. Where have you spotted them?

Posted in Hermes, manikins, small props, wooden hands | Comments Off

The CDW Fan Club Grows

This is baby Katherine, our newest CDW fan, all the way from Guatemala! She looks so cute here in her CDW Merchants branded onsie and we sure appreciate her support. Send us a picture of your latest creation in their … Continue reading

Posted in CDW Merchants, consistent message, fans | Comments Off

Antique Props tell story at RRL & Co.

We couldn’t help but be inspired by the Bleecker Street RRL & Co window. The whole RRL & Co concept is based on pieces that are vintage or vintage inspired, a rugged departure from the preppy chic of traditional Ralph … Continue reading

Posted in elaborate window, props, Ralph Lauren, store environment, story telling, vintage, visual merchandising | Comments Off

The Periodic Table Meets Style @JCrew

JCrew is putting a fashion spin on the periodic table. Their window campaign features mannequins placed in front of a periodic table where a few elements are swapped for featured items of the season. What a clever spin on the … Continue reading

Posted in back to school, casual elegance, J Crew, simple ideas | Comments Off

What’s behind the curtain at retail?

Most of us think of curtains in the traditional sense with drapes of fabric used to give shade to our windows. In visual merchandising the use of a “curtain” can be widely interpreted and help lend excitement to a store … Continue reading

Posted in beaded curtains, beads, CDW Merchants, curtain, fabric panels, Gap, Henri Bendle, Sears, Urban Outfitters | Comments Off

Total Brand Messaging @ BirchBox

We are huge fans of Birchbox. For those that don’t know, this is a monthly subscription service that sends beauty samples to it’s members for them to test. Aside from the smart idea of allowing people to test new products, … Continue reading

Posted in Birch Box, brand awareness, colorful, marketing message, packaging, skincare brand | Comments Off

More Color Blocking with Club Monaco

Similar to Ann Taylor earlier this week, we spotted color blocking at Club Monaco. The theme is understated but has a subtle impact, especially in person. For the back walls of their store windows they layered sheets of art paper … Continue reading

Posted in casual elegance, Club Monaco, color blocking, colorful, paper, trendspotting | Comments Off

Color blocking at Ann Taylor

We’ve seen it on the runway and all over fashion magazines, so it was only a matter of time till color blocking manifested itself to a window campaign. Ann Taylor got the trend right by injecting neutrals with brights and … Continue reading

Posted in Ann Taylor, backdrop, colorful, consistent message, simple ideas, trendspotting | Comments Off

Gift branding of Stella & Dot

I recently attended a Stella & Dot Trunk Show and went to support my friend who was the hostess. I ended up buying a necklace and got a pleasant surprise when it arrived as the packing was terrific. At first … Continue reading

Posted in brand awareness, lifestyle branding, packaging, things we love | 1 Comment