Monthly Archives: September 2011

For the love of Kraft at JCrew

Posted on September 27, 2011 by admin

How can such a basic paper be so elegant? See how in JCrew’s most current store window. Kraft paper is woven with a bit of gold foil to create a grid-like backdrop. We’ve seen different versions of this concept in … Continue reading →

Posted in backdrop, Burberry, Club Monaco, gold, J Crew, kraft, simple ideas | Comments Off

Uptown Girl by Rachel Zoe at Bloomingdales

Posted on September 22, 2011 by admin

America’s most notable stylist, Rachel Zoe has launched her clothing collection and Bloomindale’s gave her window space to make a splash. She does a nice job of telling a story through propping and the windows have a pleasing affect. From … Continue reading →

Posted in birds, bloomingdale's, mirrors, Rachel Zoe, vintage, visual prop, window display | 2 Comments

ID’ing Our Curves at Levi’s

Posted on September 21, 2011 by admin

Tape measure curtains are hanging in Levi’s fall windows to promote the brand’s Curve ID category. Ladies of all shapes and sizes can be measured and fitted to the right jean. We love the idea and love their windows just … Continue reading →

Posted in backdrop, CDW Merchants, Levi's, Lighting, lights, marketing message, tape | Comments Off

Ecomm gift card boxes, baubles and tissue

Posted on September 20, 2011 by admin

Gift cards are continuing to grow as a way to give a gift will allowing the recipient a little freedom to choose. But brands are finding they need a way to give the gift card while tying it back to … Continue reading →

Posted in beads, brand awareness, consistent message, ecomm, gift cards, marketing message, packages, packaging | Comments Off

Attack of the Little People…again

Posted on September 16, 2011 by admin

We’ve been seen this visual trend all over the city! The use of the articulated manniken to highlight products. To introduce her new fragrance Diane, at Bloomingdales, Diane Von Furstenberg will be hosting an event and used them to help … Continue reading →

Posted in bloomingdale's, CDW Merchants, DVF, fragrance launch, manikins, small props | Comments Off

CDW Newsletter – September 2011

Posted on September 16, 2011 by admin
Posted in A.R.E., CDW Merchants, DDI, holiday, Inc 500/5000, Kitting, Newsletter, NYC | Comments Off

Levi’s shines during Fashion Night Out

Posted on September 14, 2011 by admin

Fashion Night Out was Thursday September 8th and many in NYC (and around the country) were out to celebrate and support retailers. Levi’s put on a good show in it’s Meat Packing location. We love these wooden skyscraper/ skyline buildings … Continue reading →

Posted in creativity, Fashion Night Out, fashion week, Levi's, Lighting, lights, silhouette, simple ideas, window drama | 1 Comment

Mystery Window in Manhattan

Posted on September 13, 2011 by admin

Mystery Window Saw this on another blog but love this quirky story of a man who did his windows just to see who would respond!Visual Merchandising on a personal level. (click the above link to see more)

Posted in funky, mystery window, small props, visual merchandising, visual message | Comments Off

A Room with a View at Club Monaco

Posted on September 8, 2011 by admin

Club Monaco’s new fall windows are so wonderful. They created a room within in each window with the use of molding and chair rails, collection of vintage paintings, knick knacks and taxidermy. The effect is collegiate, old world and whimsical … Continue reading →

Posted in Club Monaco, frames, vintage, whimsical | Comments Off