Category Archives: better sales

Summer Sales!

As I journeyed out to see the latest in summer windows I was infiltrated with a trend that had not occurred to me was fast approaching…Summer Sales. From the Gap to Kate Spade the summer sale was the theme and … Continue reading

Posted in better sales, brights, colorful, Eileen Fisher, Gap, graphics, Kate Spade, Levi's, marimekko, marketing message, Merimekko, message in the window, Summer, Urban Outfitters | Tagged , , , , , | Comments Off

Restoration Hardware uses ‘better basics’ to promote sale

Here’s an idea that could not be easier but is a good way to draw attention to something as simple as a bath sale promotion while remaining brand appropriate. Restoration Hardware uses jute rope in stores as a prop. Here … Continue reading

Posted in bath, better sales, CDW Merchants, clothesline, restoration hardware, rope, sidewalk sale, simple ideas | Comments Off

What does your SALE sign say about your brand?

Obviously we pay a lot more attention to store design than the average person, but I am sure you have noticed it too. It seems that every other store has a window dominated by a large sale sign and frankly, … Continue reading

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Good Props = Good Math

I know, we have said it before, but it’s true – props help you tell a story! Get the message of your merchandise or brand across better by adding props to your windows. They enhance the windows and give pedestrians … Continue reading

Posted in better sales, Kmart, pedestrian, props | Comments Off