Category Archives: consistent message

A Wonderful Summer at Anthropologie

Posted on October 26, 2011 by admin

It’s a dark day here in NYC – so we are looking back to a brighter time a couple months ago.. at Anthropologie – a brief look back to creative uses of used objects. Anthropolgie’s windows vary from store to … Continue reading →

Posted in anthropologie, colorful, consistent message, creativity, eye catching window, installation, paper flowers | Leave a comment

Ecomm gift card boxes, baubles and tissue

Posted on September 20, 2011 by admin

Gift cards are continuing to grow as a way to give a gift will allowing the recipient a little freedom to choose. But brands are finding they need a way to give the gift card while tying it back to … Continue reading →

Posted in beads, brand awareness, consistent message, ecomm, gift cards, marketing message, packages, packaging | Leave a comment

The CDW Fan Club Grows

Posted on August 20, 2011 by admin

This is baby Katherine, our newest CDW fan, all the way from Guatemala! She looks so cute here in her CDW Merchants branded onsie and we sure appreciate her support. Send us a picture of your latest creation in their … Continue reading →

Posted in CDW Merchants, consistent message, fans | Leave a comment

Color blocking at Ann Taylor

Posted on August 9, 2011 by admin

We’ve seen it on the runway and all over fashion magazines, so it was only a matter of time till color blocking manifested itself to a window campaign. Ann Taylor got the trend right by injecting neutrals with brights and … Continue reading →

Posted in Ann Taylor, backdrop, colorful, consistent message, simple ideas, trendspotting | Leave a comment

Covering up the details at Restoration Hardware

Posted on September 28, 2010 by admin

Visual Merchandising is ALL in the details as seen here at Restoration Hardware. When a store that sells furniture and housewares uses props, they should do so with a clear sense of brand awareness and RH continues to excel in … Continue reading →

Posted in books, brand awareness, consistent message, details, distressing, lifestyle branding, props, restoration hardware | Leave a comment

Looking Back at J. Morgan Puett

Posted on August 5, 2010 by admin

One of the masters in brand appropriate visuals and the store environment -J. Morgan Puett’s Broom Street store in Soho in the early 90s was an oasis of southern charm. With it’s red Georgia clay on the floor and walls … Continue reading →

Posted in consistent message, J Morgan Puett, lifestyle branding, store environment, vintage | Leave a comment

When aging is "a good thing"…

Posted on November 11, 2009 by admin

Sometimes a client needs a look that’s old or antique but can’t use the real thing. Eddie Bauer uses vintage looking props to enhance their store environment but needs too many to make collecting feasible. Distressing new props is a … Continue reading →

Posted in consistent message, distressing, Eddie Bauer, props | 1 Comment

All tied up in ribbons!

Posted on September 16, 2009 by admin

We can’t stress enough how great it is to see consistency in a store’s presentation! When a brand cares enough to tie there marketing, visual merchandising, product display and advertising all up together, we care enough to notice! (even saw … Continue reading →

Posted in consistent message, frames, props, ribbon, ribbon as prop | Leave a comment

Brand Consistency is Key!

Posted on July 9, 2009 by admin

We have already said that Ralph Lauren is consistent in his brand message, carrying his vision throughout all his stores but it is great to see! While in Milan, we saw this store which looks like it could be Bleeker … Continue reading →

Posted in consistent message, lifestyle branding, Polo, Ralph Lauren, thematic windows | Leave a comment

Like a Moth to a flame

Posted on April 20, 2009 by admin

Always drawn to beauty, found myself once again in front of Bergdorf Goodman’s – looking at the most stunning digital prints of Moths from Joseph Scheer’s new book. The complementary fashions exhibited along side this artwork made the windows truly … Continue reading →

Posted in art in window, Bergdorf Goodman, consistent message, natural elements | Leave a comment