Category Archives: distressing

CDW Merchants goes ‘bird watching at Global Shop 2011

Posted on April 21, 2011 by admin

Global Shop, the retail trade show, took place in Las Vegas at the end of March and we were there for our 6th year.using a theme of birds and birdhouses, we highlighted a broad range of capabilities, including distressing techniques, … Continue reading →

Posted in bird house, birds, CDW Merchants, distressing, global shop, rope, visual prop, wood letters, wooden hands | 1 Comment

Covering up the details at Restoration Hardware

Posted on September 28, 2010 by admin

Visual Merchandising is ALL in the details as seen here at Restoration Hardware. When a store that sells furniture and housewares uses props, they should do so with a clear sense of brand awareness and RH continues to excel in … Continue reading →

Posted in books, brand awareness, consistent message, details, distressing, lifestyle branding, props, restoration hardware | Comments Off

When aging is "a good thing"…

Posted on November 11, 2009 by admin

Sometimes a client needs a look that’s old or antique but can’t use the real thing. Eddie Bauer uses vintage looking props to enhance their store environment but needs too many to make collecting feasible. Distressing new props is a … Continue reading →

Posted in consistent message, distressing, Eddie Bauer, props | 1 Comment