Category Archives: fragrance launch

Body By Burberry Fragrance Launch

Posted on October 11, 2011 by admin

Burberry’s new fragrance, Body launched last month with new campaign in print and windows. Despite being executed simply with graphics, mirrors and perfume bottles of the new fragrance, the windows were quite dramatic. The glass bottles against the mirrors created … Continue reading →

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Attack of the Little People…again

Posted on September 16, 2011 by admin

We’ve been seen this visual trend all over the city! The use of the articulated manniken to highlight products. To introduce her new fragrance Diane, at Bloomingdales, Diane Von Furstenberg will be hosting an event and used them to help … Continue reading →

Posted in bloomingdale's, CDW Merchants, DVF, fragrance launch, manikins, small props | Leave a comment

Seductive seduction at Guess

Posted on August 20, 2010 by admin

Guess recently launched a new fragrance Seductive and to support its introduction they added props to their marketing message, which we think makes a much stronger statement! With the addition of dramatic sheers, wooden screens, trunk boxes and a rug, … Continue reading →

Posted in fragrance launch, Guess, marketing message, Seductive, visual prop | Leave a comment