Category Archives: jeans

Madewell is looking well!

Posted on June 17, 2011 by admin

Madewell’s windows and interiors have caught our eye recently. From their use of vintage seed packets folded into paper flowers in their Soho store window to the carefully curated interiors, their brand is on it’s way to becoming iconic. Madewell … Continue reading →

Posted in J Crew, jeans, luggage, Madewell, Mickey Drexler, paper flowers, props, vintage, visual merchandising, visual message, visual prop, visuals | 1 Comment

Levi’s shines the light on curves

Posted on November 1, 2010 by admin

Promoting its new jeans fit for curvier figures, Levi’s used light bulbs and tape measure curtains to say “hotness comes in all shapes and sizes”. It’s a simple campaign with a clear, direct message and the additional of large scale … Continue reading →

Posted in CDW Merchants, curtain, jeans, Levi's, Lighting, lights | Leave a comment

History at work visually.

Posted on August 28, 2009 by admin

A pulley is a very simple machine designed to lift objects and aid people in work. Jean is a material named for the sailors around Genoa who wore clothing made of this durable fabric. This sturdy fabric has been used … Continue reading →

Posted in fashion history, J Crew, jeans, Levi's, props | Leave a comment