Category Archives: kraft

Cardboard & Kraft

Posted on March 31, 2012 by admin

Interesting post on The Dieline about the on going trend towards cardboard and kraft in packaging. We love the simple use of kraft in its raw form especially when decorative or re-usable elements are added to make the wrapping a … Continue reading →

Posted in kraft, packages, packaging, re-purpose, re-use, recycle | Tagged , | 3 Comments

For the love of Kraft at JCrew

Posted on September 27, 2011 by admin

How can such a basic paper be so elegant? See how in JCrew’s most current store window. Kraft paper is woven with a bit of gold foil to create a grid-like backdrop. We’ve seen different versions of this concept in … Continue reading →

Posted in backdrop, Burberry, Club Monaco, gold, J Crew, kraft, simple ideas | Leave a comment

Brown paper packages tied up with string….at Nordstroms

Posted on November 3, 2010 by admin

….these are a few of my favorite things!I am not sure what the Kraft boxes in this window have to do with the product (which seems to be a promotional shirt designed by Robert Rodriquez) but in this case…it still … Continue reading →

Posted in kraft, Nordstroms, packages, simple ideas, wrapped boxes | 1 Comment

Simple but effective solutions at Club Monaco

Posted on October 19, 2010 by admin

Here’s one of those “ah ha!” moments in window design. This month, Club Monaco landed on a striking yet appropriate back drop to this season pale pallet. The Kraft paper ‘curls’ work to add texture and warmth to the cool, … Continue reading →

Posted in Club Monaco, inexpensive solutions, kraft, multiples, paper, simple ideas | Leave a comment