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Category Archives: Levi’s
Levi’s Ombre Rope Curtains and Balls
We are blown away by the ombre effect from these natural rope curtains and balls. The combination of the large twisted strand, the curtains, and the rope balls makes this display pop and compliments the merchandise extremely well. Nicely done … Continue reading
Posted in balls, blue, curtain, Levi's, ombre, rope, visual merchandising, white, white & blue, window display
Tagged ball, blue, curtain, Levi's, natural, ombre, rope, white, white & blue
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Holiday Trendspotting
We’ve looked at a lot of windows this holiday season, and we noticed a trend of white cubes with red and silver accents. Here is one example we found with Levi’s (left) and H&M (right).
Using water “less” @ Levi’s
Levi’s Water<less campaign is all about using less water to manufacture denim, creating more drinking water and helping the environment. In turn, through this promotion, they have re-thought their back end processes and are asking customers to wash their jeans … Continue reading
Levi’s shines during Fashion Night Out
Fashion Night Out was Thursday September 8th and many in NYC (and around the country) were out to celebrate and support retailers. Levi’s put on a good show in it’s Meat Packing location. We love these wooden skyscraper/ skyline buildings … Continue reading
Posted in creativity, Fashion Night Out, fashion week, Levi's, Lighting, lights, silhouette, simple ideas, window drama
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Roping us in at Levi’s, Polo and J. Crew
Rope is turning up all over – seen here at 3 different retailers recently in NYC. Levi’s on 59th St used rope to make curtains with hooks dangling in asymmetrical patterns. They were also shown in literal form hung like … Continue reading
Posted in bloomingdale's, J Crew, Levi's, nautical, Ralph Lauren, rope, trendspotting
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A.R.E.’s Retail Environments – Focus on Lighting
CDW Merchants was included in the November /December issue of A.R.E’s magazine Retail Environments in a product focus on lighting. An industrial inspired light strip done for a recent Levi’s window joined other new innovations in the world of light … Continue reading
Posted in A.R.E., CDW Merchants, Levi's, Lighting, lights
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Levi’s shines the light on curves
Promoting its new jeans fit for curvier figures, Levi’s used light bulbs and tape measure curtains to say “hotness comes in all shapes and sizes”. It’s a simple campaign with a clear, direct message and the additional of large scale … Continue reading
Levi’s "pulls" a marketing window up with props
Here’s a trick to make a marketing window more interesting. Add a substantial frame and then hang the image in a unique way; in this case using old pulleys, rope and weighted burlap bags of sand. The added props give … Continue reading
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