Category Archives: Levi’s

Using water “less” @ Levi’s

Posted on April 9, 2012 by admin

Levi’s Water<less campaign is all about using less water to manufacture denim, creating more drinking water and helping the environment. In turn, through this promotion, they have re-thought their back end processes and are asking customers to wash their jeans … Continue reading →

Posted in bottles, charity, denim, glass, Levi's, shelves | Tagged , , , , , , | 2 Comments

ID’ing Our Curves at Levi’s

Posted on September 21, 2011 by admin

Tape measure curtains are hanging in Levi’s fall windows to promote the brand’s Curve ID category. Ladies of all shapes and sizes can be measured and fitted to the right jean. We love the idea and love their windows just … Continue reading →

Posted in backdrop, CDW Merchants, Levi's, Lighting, lights, marketing message, tape | Leave a comment

Levi’s shines during Fashion Night Out

Posted on September 14, 2011 by admin

Fashion Night Out was Thursday September 8th and many in NYC (and around the country) were out to celebrate and support retailers. Levi’s put on a good show in it’s Meat Packing location. We love these wooden skyscraper/ skyline buildings … Continue reading →

Posted in creativity, Fashion Night Out, fashion week, Levi's, Lighting, lights, silhouette, simple ideas, window drama | 2 Comments

Roping us in at Levi’s, Polo and J. Crew

Posted on July 5, 2011 by admin

Rope is turning up all over – seen here at 3 different retailers recently in NYC. Levi’s on 59th St used rope to make curtains with hooks dangling in asymmetrical patterns. They were also shown in literal form hung like … Continue reading →

Posted in bloomingdale's, J Crew, Levi's, nautical, Ralph Lauren, rope, trendspotting | 2 Comments

A.R.E.’s Retail Environments – Focus on Lighting

Posted on November 2, 2010 by admin

CDW Merchants was included in the November /December issue of A.R.E’s magazine Retail Environments in a product focus on lighting. An industrial inspired light strip done for a recent Levi’s window joined other new innovations in the world of light … Continue reading →

Posted in A.R.E., CDW Merchants, Levi's, Lighting, lights | Leave a comment

Levi’s shines the light on curves

Posted on November 1, 2010 by admin

Promoting its new jeans fit for curvier figures, Levi’s used light bulbs and tape measure curtains to say “hotness comes in all shapes and sizes”. It’s a simple campaign with a clear, direct message and the additional of large scale … Continue reading →

Posted in CDW Merchants, curtain, jeans, Levi's, Lighting, lights | Leave a comment

Levi’s "pulls" a marketing window up with props

Posted on July 19, 2010 by admin

Here’s a trick to make a marketing window more interesting. Add a substantial frame and then hang the image in a unique way; in this case using old pulleys, rope and weighted burlap bags of sand. The added props give … Continue reading →

Posted in frames, Levi's, pullies, rope, vintage | Leave a comment

I got roped in…

Posted on May 11, 2010 by admin

to these windows but was without a camera so I had to borrow photos from another blog. But I will go back as these were great. Rope macrame plant holders holding large scale paper plants. Can you stand the 70s … Continue reading →

Posted in CDW Merchants, creativity, elaborate window, Levi's, lifestyle branding, macrame, rope | Leave a comment

Does it "speak" to you?

Posted on September 9, 2009 by admin

When I saw this window, my best guess… a thematic set of travelling buskers on tour of the US with a Woodstock undertone. Turns out – it’s a new campaign by Levi’s to get people to post ‘words, stories and … Continue reading →

Posted in Levi's, thematic windows, visual prop, Woodstock | Leave a comment

History at work visually.

Posted on August 28, 2009 by admin

A pulley is a very simple machine designed to lift objects and aid people in work. Jean is a material named for the sailors around Genoa who wore clothing made of this durable fabric. This sturdy fabric has been used … Continue reading →

Posted in fashion history, J Crew, jeans, Levi's, props | Leave a comment