Category Archives: Milan

Framing a trend

This trend just won’t quit! Seen over the past year – visual merchandisers using frames to enhance their visual message and add a 3D element to thier product display. We get the picture.

Posted in Dolce Gabbana, frames, Milan, multiples, re-purpose, re-use, Sisley, Top Shop | Comments Off

It’s a bird, it’s a plane, it’s a ….

coffee machine! We love this Italian solution to merchandising espresso machines. The foam core created cityscape is graphic and fun and makes a terrific platform for these expensive kitchen gadgets. Now where’s the cafe?

Posted in black and white, inexpensive solutions, Milan, simple ideas | Comments Off

Capture a Moment!

A store window is nothing more than a stage – so get dramatic! Many brands do well to remember this and freeze frame small moments or create little worlds that grab pedestrian’s attention. Seen here in Milan – the all … Continue reading

Posted in creativity, eye catching window, Milan, window drama | 1 Comment

It’s a car, it’s a boat!!

Put something large in a small window and your bound to turn heads! Granted this car is not large but the makeover is. This is a tricked out “boat model” from Castagna Milano and it was put in a window … Continue reading

Posted in Castagna Milano, eye catching window, Milan, nautical, rope | Comments Off

Milan – That’s vial!

Here’s a simple one with this summer’s HOT/ Hot color (hot pink) Seen at Tom Ford in Milan, this window was direct and effective. A wall of pink, glass vials were artfully hung behind a small grouping of shoes with … Continue reading

Posted in accessory display, bulk propping, Milan, multiples, simple ideas, Tom Ford | Comments Off