Category Archives: natural elements

Anthropologie draws customers inside with art

We think this is a neat way of using the outdoor mall space to bring customers in and carry the VM message throughout the store. These rattan and rope abstract sculptures were hanging outside the store, in the window and … Continue reading

Posted in anthropologie, art in window, creativity, installation, natural elements, oversize object, rope | 1 Comment

L’Occitane reinforces the secrets of summer with props

More marketing enhancement ideas, this time from L’Occitane en Provence, the natural skincare and beauty brand from France. the use of flowers, tree stumps and rocks artful arranged on a green liner, helps impart the message of natural ingredients and … Continue reading

Posted in L'Occitane, marketing message, natural elements, nature, props, skincare brand | Leave a comment

Natural Color shines bright

Here’s an interesting one from Eileen Fisher that pairs natural neutrals with bright contrasting colors in an effective way. The brand’s laid back sensibility shines brightly with the use of a yellow backdrop, twine, natural wood and lights. Hanging the … Continue reading

Posted in Eileen Fisher, lights, natural elements, paper lanterns, twigs | Leave a comment

5 themes we noticed this holiday

Holiday 2009 was an exciting season at retail and kudos to the hard working teams of visual merchandisers who helped bring some fun back into store display! We noticed a few themes emerging during the season: 1. winter white – … Continue reading

Posted in Ann Taylor, Bonpoint, garland, holiday, natural elements, Ralph Lauren, snow, tree, winter wonderland, wrapped boxes | Leave a comment

Naturally Fesitve

Seen here – two examples of natural elements; trees & twine ballscombined with festive touches; strings of lights, wrapped boxes and light globes. Clean and simple ideas but effective and the oversize strands of lights add a nice dimension.

Posted in Banana Republic, festive, holiday, natural elements, West Elm | Leave a comment

Bringing the outdoors in.

Here’s a simple solution for a riser – using tree stumps. Its a great way to add some natural elements into your store environment and adds a nice bit of texture and color. What other bits of nature have you … Continue reading

Posted in natural elements, nature, risers, tree | Leave a comment

Like a Moth to a flame

Always drawn to beauty, found myself once again in front of Bergdorf Goodman’s – looking at the most stunning digital prints of Moths from Joseph Scheer’s new book. The complementary fashions exhibited along side this artwork made the windows truly … Continue reading

Posted in art in window, Bergdorf Goodman, consistent message, natural elements | Leave a comment

Spring is Abloom!

The magic of spring is upon us and signs of it are popping up all over, especially at retail. Macy’s annual Flower Show blossomed last week with flowering windows and sidewalk performances. All the 34th street windows featured whimsical paper … Continue reading

Posted in Eloise Corr Danch, flower show, Macy's, natural elements, paper | 1 Comment

Trending Natural

Seen around the city over the past couple weeks; natural elements like twigs and iconic display ideas like a clothes line. At Ungaro it is abstract and artistic mixed with natural yarn. At Bonpoint, the clothes are all white and … Continue reading

Posted in ABC, Bonpoint, natural elements, simple ideas, twigs, Ungaro | 1 Comment