Category Archives: Polo

Brand Consistency is Key!

Posted on July 9, 2009 by admin

We have already said that Ralph Lauren is consistent in his brand message, carrying his vision throughout all his stores but it is great to see! While in Milan, we saw this store which looks like it could be Bleeker … Continue reading →

Posted in consistent message, lifestyle branding, Polo, Ralph Lauren, thematic windows | Leave a comment

Simply Complex

Posted on June 8, 2009 by admin

The seeming simplicity of this window sends a message of casual elegance. But the nuance of the graphics, let’s you know there is more than the simple monochromatic pallet lets on. The clothing has a safari adventure feel, while the … Continue reading →

Posted in backdrop, graphics, Polo, simple ideas | Leave a comment

When props should stop…

Posted on May 3, 2009 by admin

Here is a store spotted in the Super Brand mall in Shanghai. It is a Chinese brand called Hazzys which is trying to capture the classic preppy look ala Polo RL. When you look at their website, you see that … Continue reading →

Posted in Polo, props, Shanghai, SuperBrand Mall | 3 Comments

Window Drama – Large Scale!

Posted on February 16, 2009 by admin

It is great to see retailers go all out and really dress the windows. In this care, Polo Ralph Lauren spared no expense. From the grand cabana curtain to the baskets filled with seashells and the urn filled with paper … Continue reading →

Posted in casual elegance, elaborate window, Polo, window drama | 1 Comment

A good window can ROPE you in!

Posted on February 9, 2009 by admin

Corny, I know but, it’s true. It’s traditional to see a lot of rope in January and we love it as a prop – it’s a great highlighter for resort. But this presentation was an elegant interpretation. These are rope … Continue reading →

Posted in Polo, Ralph Lauren, resort, rope | Leave a comment