Category Archives: restoration hardware

Give a hand to Restoration Hardware for a simple idea done well

Posted on November 3, 2010 by admin

The best thing about ideas that have been used before is the various creative interpretations. In this case Restoration Hardware wanted to merchandise its new cashmere hand warmers for holiday and needed something to hold them up. They took wooden … Continue reading →

Posted in CDW Merchants, restoration hardware, trendspotting, visual prop, wooden hands | Comments Off

Covering up the details at Restoration Hardware

Posted on September 28, 2010 by admin

Visual Merchandising is ALL in the details as seen here at Restoration Hardware. When a store that sells furniture and housewares uses props, they should do so with a clear sense of brand awareness and RH continues to excel in … Continue reading →

Posted in books, brand awareness, consistent message, details, distressing, lifestyle branding, props, restoration hardware | Comments Off

Restoration Hardware uses ‘better basics’ to promote sale

Posted on July 27, 2010 by admin

Here’s an idea that could not be easier but is a good way to draw attention to something as simple as a bath sale promotion while remaining brand appropriate. Restoration Hardware uses jute rope in stores as a prop. Here … Continue reading →

Posted in bath, better sales, CDW Merchants, clothesline, restoration hardware, rope, sidewalk sale, simple ideas | Comments Off

ReSTORE and REdesign

Posted on October 8, 2009 by admin

In case you haven’t heard Restoration Hardware is taking a gamble on the economy and has launched a new higher end, artisan designed concept of furniture and home design items that are sure to make any arbiter of taste take … Continue reading →

Posted in props, re-purpose, redesign, restoration hardware, store environment | Comments Off