Category Archives: Summer

CDW Merchants Newsletter – January 2012

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FIT students "kick it"with Keds at Lord & Taylor

Lord & Taylor brought the backyard indoors in their current summer windows. The windows featured Keds shoes designed by FIT students and used topiaries to merchandise the four winners of the design contest whose shoes are currently being sold at … Continue reading

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Choose Juicy in the Hampton’s

Bling is all the rage at Juicy Couture in the Hampton’s. We love these glittery windows with “Choose Juicy” adorned in rhinestones. They are simple, yet clearly eye catching and definitely brand right. What’s catching your eye this summer?

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RL Kids SALES off to summer!

Summertime…and the living is easy (or at least that’s the sales pitch in this whimsical window from Ralph Lauren) With fabric flag pennants a flutter, simple geometric cabanas, and lofty red balloons, this window has the promise of long, carefree … Continue reading

Posted in balloons, children's, college pennants, fabric panels, Ralph Lauren, Summer, thematic windows | 1 Comment

Rugby’s "Under the boardwalk" never looked so good

or at least I don’t remember one this clean. And I haven’t been to a beach with cacti but I like it. The 70′s vignette of a phone booth, bike and surfboard is good.mmm this is making me want to … Continue reading

Posted in beach, bikes, props, Ralph Lauren, Rugby, Summer, thematic windows, themes | 2 Comments

Stripes Are Us

intersecting lines, diagonal stripes and plaids have been seen around town highlighting summer windows. Used as a bold contrast to a cool palette and as a complement to seasonal madras, the graphic trend helps frame these windows. As the summer … Continue reading

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Change is good!

Here is a bold redesign at Kate Spade’s 5th Avenue store. In an effort to keep things interesting for their customers this store was completely transformed by turning the entrance way into a colorful boutique within the store. Beginning with … Continue reading

Posted in hoola hoops, Kate Spade, props, re-use, Summer | Leave a comment

Sand Castle Delight

It’s not so hard to think about getting into a swim suit when you are a kid…but this sand castle definitely helps set the mood! The bottom line is summer is approaching and there is fun to be had in … Continue reading

Posted in beach, Old Navy, sand castle, Summer, visual prop | Leave a comment

The Invisible Woman

Recently in Buenos Aires we saw this very creative use of depth perception used in a window. Yet again, another great window execution for little money and a little good old fashioned merchandising tricks! Now you see her, now you … Continue reading

Posted in die cut, Summer | Leave a comment