Liberty London has followed suit (pun intended) with a game themed window. The classic word search lines the walls of their windows and the manniquins are upside down and jumbled just like the word search. Another playful theme! See original posts here and here.
Simple kraft boxes have their place, but when you have the opportunity to differentiate your product and add value, why go with a simple box when you can incorporate the product and your brand image into the design of a unique carton? Taking that extra step in design can make all the difference in this highly competitive world. Here we have highlighted a few recent “outside the box” packages that are doing just that. They have taken that next step in design and they are building on their products and growing their brand through their packaging.
The Germany company Görtz sells children’s shoes, and they have done a fantastic job of engaging the customer through their shoe boxes. Görtz incorporated the shoelaces of their product as colorful small worms that were being eaten by the packaging itself – birds! What an interactive package that can be used as a toy after purchase. See the original post.
Oops! Panties incorporated packaging in a witty way that connects to the content of their product – panties. The packaging resembles a woman’s skirt which covers the inner packaging that the panties are held within. See the original post.
These Hermes windows in Paris are stunning. The sculptural paint splash intertwined with product grasps your attention. The colors are vibrant and fresh, just in time for spring. Absolutely great.
See original post here.
We are beginning to see smarter ways to use packaging as a differentiator for this summers wear. One great example is New England Footwear’s View Box design for their shoes. It’s a great take on the traditional shoe box and we admire their concept of a system that allows the customer to have a self service experience as they transform the visual impact on the selling floor at the same time. See original post here.
Another product that differentiates both in product design and packaging is the BWOOD sunglasses company. Their kraft rigid box is environmental friendly packaging, and protector drawer case allows the customer to easily view the product and store it after purchase. See original post here.
Window displays are in full bloom! Flowers have taken over in various forms. From dramatic to cheerful, we have highlighted a few of these from this Spring season.
Here is Ralph Lauren’s huge wall of white flowers. It lends a nice contrast to the black and white outfits and long white wigs of the mannequins. We love this dramatic and effortless portrayal of spring. Original post can be seen here.
On the 180 from Ralph Lauren, Fenwick used color as well as flower props to fulfill the sense of Spring in their windows. The products shown in the Fenwick window are supported with the perfect picture of spring: giant flowers, butterflies and an adorable picket fence! Original post seen here.
Similarly to Ralph Lauren’s flower display, Mappin & Webb too uses an array of flowers in a dramatic fashion to compliment the products in their store front windows. A collaboration of roses with rich colors created by paper sculpture artist Zoe Bradley compliment the jewelry displayed in the windows very well without taking too much attention away from the sparkling jewelry. Original post can be seen here.
See our other Flower posts!
Spring cleaning is here! The Limited is playing on this with their “Good. Clean. Fun.” campaign. White laundry carts make a large, yet airy, presence in the window. Coupled with the white hangers and the laundry bags, this makes for simple canvas for them to showcase their clothing. We are looking forward to seeing how they use these laundry carts in the future as they are a great fixture and prop!
White paper plants of all sorts decorate this spring window display from J.Crew. We admire their creativity with the use of simple white paper flowers. What a great way to tell a story for little cost. See our other J.Crew posts here and here.
BCBG incorporated their new design featuring a new line of black and white clothing with complimentary props with the same color palette.
Although the holiday rush is over, we admire the continuation of gift boxes with a twist: white boxes with a black trimmed accent. The boxes as well as the frames behind the mannequins are a subtle but influential touch which compliment the clothing very nicely.
We were privy to seeing Nordstrom’s finishing installation on their newest Pop Up Shop. They have incorporated a new Fiat into the display. We love the industrial look of the fences as displays. We also love the ornaments used to create the messages. We love Pop Up Shops, and think that this is a great representation of one within a department store.
One trend this year has been the use of yarn in creating Pom Poms, Balls, and Sculptures and Frames @ Madewell. Here are three examples that we thought were very successful. Above are the Pom Poms at Neiman Marcus’s Cusp. Below are yarn balls going around the ceiling in a display at Macy’s.
Below is the wonderful sculpture hanging inside Free People. It adds a whimsical festive touch that compliments the brand very well. Nicely done by all. We hope to see this trend continue next year.