Levi’s Water<less campaign is all about using less water to manufacture denim, creating more drinking water and helping the environment. In turn, through this promotion, they have re-thought their back end processes and are asking customers to wash their jeans less. The repetition of the bottles on shelves make a bold and clear statement. Its great when brands promote for a better cause while adding subtle yet strong visual elements to their windows. We stop to look AND to think!