The time between Christmas and New Year can be overwhelmingly short for both customers and retailers alike as we bounce from one celebration to the next. Getting ahead of their competition, Bebe has put together a dazzling display of holiday attire hinting at an easy way to transition your holiday party dress into the New Year. Incorporating classic holiday colors, the displays feature a backdrop of gold and silver ribbon as mock curtains in combination with the modern black and white clothing color palette which makes their display truly pop. We also notice a lot of fairy lights being used in their clear risers. We will continue to watch this trend!
Following a trend that we have been taking note of this season of wrapped presents as statement props, Ann Taylor has made a statement with the trend by stacking their windows full of black ribboned white boxes for the upcoming holiday. Using only small accents of evergreen branches incorporated into the ribbon of the different shapes and sizes of the boxes, the window displays compliment the style of the company and customers and have managed to catch the attention of those passing by without sending an overwhelming message. Well done!
Brooks Brothers rich heritage of American sportswear is more than apparent in their holiday window displays with the use of rich colors, patterns, and classic backdrop scenery. Incorporating bold plaids with saturated holiday hues of maroon, forest green, navy, and ivory, shoppers passing are able to get a true sense of the brand without even having to ever set foot in the store. With wrapped boxes serving as festive props while adding depth to their window displays, everyone here at CDW Merchants felt their holiday spirit.
Do you see what we see? Activewear retailer Lucy has brought their holiday windows to a whole new level by playing with optical illusions and perspective. Comprised of multi-colored plastic pieces suspended from a hanging fixture and shaped into a Christmas scene, shoppers are lured in to the windows for a second glance after passing by and seeing the bright colors and initial blurred outline of a Christmas tree. Though the rest of the window scene is basic with only mannequin looks, we were definitely impressed with the thought and creativity here! Hope to see more of this in the future!
No matter what season, we continue to be blown away by the creativity seen with Anthropology’s visual displays. Skipping the elaborate backdrops and small festive props that are commonly seen in holiday windows, Anthropology uses a basic snow blanket in the bottom of their windows and paired it with elaborate, one-of-a-kind snowflakes. We were most impressed with the massive, multi-color snowflakes that were suspended from the ceiling behind the window mannequins. What a great idea that keeps the windows interesting, but still “brand specific” in concept and display. Well done!
Staying true to the elegant and chic aesthetic of the European brand, Hermes brings a sophisticated edge to their winter windows and displays with a classic ski and snow lodge setting. Offering a panoramic mountain view as the back drop, we loved how the windows included a humorous aspect with comic-book themed cut-outs of the mountain, trees, and snow lounge in combination with the luxury winter products being featured. This approach is a useful tactic that allows the loyal customer of the store to keep coming back while capturing the attention of other shoppers walking by.
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Diane Von Furstenberg’s windows caught our attention with their use of creative color combinations and signature company logo placement. Wrapping boxed gifts with color pops of black and pink, the feminine and flirty aspect of the brand is clearly translated while still keeping the festive approach to the holidays. Incorporating DVF’s signature lip logo, these windows brought a number of layers and aspects to the window display without overwhelming or overcrowding the display space. Great job!