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CDW Merchants Blog

I spy with my Visual Merchandising Eye

Hanging Mannequins @ Kate Spade Saturday

Posted by: CDW Staff Thursday, October 23rd, 2014 .

Kate Spade Saturday knows how to draw in their customers by utilizing a see-through window display. This display definitely invites the passer-by to come and look inside.

For this fall campaign “Hey, Let’s Hang!” we love the overall composition of the two mannequins holding each other’s arms. It is a nice metaphor and matches perfectly with the theme of their campaign. Articulated arms give more vitality to the overall display by allowing the mannequins to make more realistic moves, like holding items and each other.

Kate Spade Saturday is youth brand who successfully creates playful and interactive window displays season after season. Well done!

Mannequins hats @H&M

Posted by: CDW Staff Wednesday, October 1st, 2014 .

The Swedish giant H&M has come up with a few funny and animated window displays. Replacing the mannequins head with giant balls of wool is brilliant and a playful idea. It definitely makes us think of winter in a new way! The denim windows are well executed and open new ways to work within the denim world  without the rustic style that we see everywhere. We enjoy these perky and fun displays, nicely done.

Stylish & Spooky @ Lanvin

Posted by: CDW Staff Thursday, September 25th, 2014 .

With fall setting in, it will soon be Halloween! To put us in the mood, here are some stylish and spooky windows created by Romain Stiegler and Mr Alber Elbaz for the Lanvin flagship store in Paris. The use of dramatic colors and strong light makes the general atmosphere theatrical and creepy. We like how they use the distressed doors and the wood floor panel as a canvas for the scary shadows.

See original post here

Lucky Brand Beverly Hills

Posted by: CDW Staff Thursday, September 18th, 2014 .

Lucky Brand has opened this exciting new store concept in Beverly Hills. We love the use of the furniture and fixtures in combination with the different textures and materials. The classic and rustic look gives a nice harmonic contrast that is very brand appropriate. The design of the different sections is well executed using natural materials providing an authentic feeling. We hope to see this concept rolled out to more stores. See original post here.

Nike Amazes with Mercurial Window

Posted by: CDW Staff Thursday, July 10th, 2014 .

Nike is looking to do all that they can to speed past Adidas in the World Cup 2014 market. They strategically released their new Mercurial boot and a series of ads to showcase its vast benefits. The key feature Nike wants to display is how light the boot is and how it will allow the wearer to be light on their feet and add more speed to their game. Nike was able to decrease the weight through the implementation of their patented “flyknit” technology, which is lighter than previous boots, while providing the same level of ankle support and lockdown.

Nike got extremely creative with their window display, and was able to showcase the shoe’s new design element and insinuate that it is built for speed. Adidas has their work cut out for them as they look to catch up. We look forward to watching the battle between Nike and Adidas unfold while we watch the World Cup action at CDW Merchants!

Find Original post HERE

Shoe Color Wheel @ Tods

Posted by: CDW Staff Wednesday, July 9th, 2014 .

We thought this shoe display was a great way to show color and product at the same time. Goes to show you can do a lot with a low budget! See original post here.


Student Window Challenge @ Saks

Posted by: CDW Staff Tuesday, July 8th, 2014 .

CDW Merchants is proud to show off these windows! We donated some of the props to help visual merchandising students create these windows for a Saks competition. We love the white theme and were glad that we could give back to some of the great talent coming out of the LIM visual merchandising school. See some press from DDI here!

Feather Headdress @ Guess Marciano

Posted by: CDW Staff Monday, July 7th, 2014 .

These headdresses at Guess Marciano are simply stunning. The pompous grasses give a beautiful feathery look. We love how these draw your attention into the display, but then allows you to focus on the apparel. Well done.

Trend Watch: Jungle

Posted by: CDW Staff Friday, June 6th, 2014 .

Kate Spade, Hugo Boss, and Shanghai Tang each have taken a unique approach towards a jungle motif in their displays. From paper to authentic ferns, these windows bring a green and tropical touch to the streets of London. The floral related trend theme continues into late spring early summer, and we hope to see it evolve for the fall.

See our other trend watch posts here. Original Kate Spade, Hugo Boss, and Shanghai Tang posts here.

Visit Shanghai Tang to learn more about this emerging brand!

Flowers @ Coach

Posted by: CDW Staff Thursday, June 5th, 2014 .

These flower Coach letters are awesome. The detail work of the flowers and letters are impeccable. The color theme is very fresh, and these definitely grab your attention. Bravo! See our last Coach post here.

See original post here.

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